Diamonds are renowned for their ability to transmit light and sparkle so intensely. We often think of a diamond's cut as shape (round, emerald, pear), but a diamond's cut grade is really about how well a diamond's facets interact with light.
Precise artistry and workmanship are required to fashion a stone so its proportions, symmetry, and polish deliver the magnificent return of light only possible in a diamond.
A well cut diamond reflects more light back to a human’s eye and thus makes the diamond appear larger than it actually is. Furthermore a well cut diamond reflects the light in such a way that the face up color appears brighter than it actually is. Moreover, a well cut diamond masks and camouflages inclusions better than a poorly cut diamond would. This is due to the fact that a well cut diamond has more scintillation and fire which can easily mask inclusions.